Selling apparel to build community and help veterans look fresh with Jimmy Cox, Founder & CEO of the Military Fresh Network

What's up Everybody, welcome to another edition of the transition, a show aimed at demystifying the entrepreneur experience for those of you looking to make the transition from the military into entrepreneurship. I'm your host IRON Mike Steadman a Marine Corps Veteran, Social Entrepreneur, and member of the Bunker Labs Team. In the following episode, I interview retired army veteran, Jimmy Cox, Founder and CEO of the Military Fresh Network and the Military Fresh Network Consulting, a media company that connects the military community with likeminded individuals and bridges the gap between the American public with those who serve. As a former army recruiter and marketing specialist, Jimmy founded the Military Fresh Network to "show & prove" that veterans can serve our country, yet remain the unique individuals we were created to be. Initially established as an Instagram account highlighting veterans in their element, whether through fitness, business, or simply looking "Fresh" on the gram, the brand has emerged into a full-fledged media company, overseeing multiple products and brands to promote its "Fresh" state of mind. Jimmy is unapologetic in MFN's approach to highlight the fastness of diversity within our nation's military. After not seeing enough representation of black and Latin x culture in the military apparel space, Jimmy and his team decided to create their own apparel and products to bridge the gap. Diversity and Inclusion aren't just buzz words to MFN, it's part of their brand identity. You can see by who's rocking their apparel and who's holding their newly launched "Fresh flask," the freshest and most culturally diverse flask and tumbler company to donate. Jimmy shares insight into the challenges he's faced building MFN, from generating sustainable revenue, to feeling ostracized at veteran entrepreneur networking events. Jimmy doesn't hold back any punches and shares his truth of establishing his own niche in the veteran ecosystem. If you're an entrepreneur looking to launch an apparel company, or just looking to gain more knowledge in general, My hope is that through Jimmy's story, you're able to apply many of the lessons in your own entrepreneurial journey.